We have entered the Sustainability Era. No matter what business you are in, in the next 5 years there will be a revolution in how the companies will operate. Only those companies with a genuine work towards a sustainable development will survive. Regulations, consumers and even their associates will not allow another scenario. It is urgent to act, and to do it in a way that, instead of representing a challenge for the survival, it becomes an opportunity for the growth. Sustainability is not just environment. Sustainability is acting in a way that we work to grant the development of the future generations, so they may have, at least, the same opportunities we have today. For that, we should preserve the Planet, but also assure an economical development to improve human life. It is impossible to grant a sustainable development without profit in the companies, and for that, it is the time to take action in the core of our organizations, and to redesign the way we operate. To become sustainable and profitable both.